Our studio lab is an engine for new ideas. As a founding partner, we work with visionary entrepreneurs by providing hands-on guidance every step of the way. We've invested heavily in developing our proprietary technologies, platforms, and playbooks to rapidly validate ideas as early as possible.
Our competitive edge is largely driven by our studio’s trial-tested “in-house” sourcing, screening and development processes developed over 30 years.
We focus on testing distribution, unit economics, and scalability, as early as possible which enables us to minimize waste and quickly kill flawed business ideas that otherwise might have consumed millions of dollars and years of the lives of talented employees. It also means accelerated scaling since "playbooks" built for one company can be applied to another.
Source good ideas. Develop a thesis, business and value props.
Define customer assumptions. Perform market opportunity diligence.
Design and "storyboard" the app flow. Build the app. Perform customer validation, testing interest and messaging.
Run multiple pilot/beta tests. Iterate quickly to polish MVP. Launch the product. Begin marketing campaigns. Test social ads.
Establish a solid Customer Acquisition Cost (CAC). Raise growth capital. Hire external team and spin-out company.